Promote a congress

As the state body supporting local bridge clubs and members, Bridge NSW is committed to helping you maximise participation in your congresses. Here are some strategies for promoting your congress and attracting the maximum number of participants.

Pre-event planning

Set clear objectives: Define your target audience and attendance goals. Determine if you’re aiming for local players, interstate competitors, or a mix of both.

Choose the right date: Avoid scheduling conflicts with other major bridge events or holidays. Consult the Bridge NSW calendar to select an optimal date.

Create a dompelling event package: Offer attractive prizes, engaging side events, and consider partnering with local businesses for special accommodation or dining offers for participants.

Digital marketing strategies

Use your club website: Create a dedicated event page with all relevant information, including dates, venue, entry fees, and registration details.

Leverage social media: Use your club’s Facebook page to share word about the event and updates, and engage with potential participants. Also, published your event on the Bridge NSW Facebook by sending all the details to comms@bridgensw.com.au.
Email marketing: Send targeted emails to your club members and past congress participants. Include a clear call-to-action for registration.

Online bridge forums: Promote your congress on popular bridge forums and discussion boards to reach a wider audience of enthusiasts.

Traditional marketing methods

Flyers: Design eye-catching flyers to display at your club and on My ABF. Be sure to have the flyer included in Bridging NSW as well – just send it to bridging@bridgensw.com.au before the last Wednesday of each month for inclusion in that month’s newsletter.

Word-of-mouth: Encourage your club members to spread the word about the upcoming congress to their bridge-playing friends and acquaintances.

Local media: Contact local newspapers or community radio stations for potential coverage or advertising opportunities.

Partnerships and collaborations

Cross-promote with other clubs: Partner with nearby clubs to promote each other’s events and potentially offer package deals for multiple congresses.

Sponsor engagement: Seek local business sponsorships to enhance your event’s appeal and potentially cover some promotional costs.

Post-registration engagement

Regular updates: Keep registered participants engaged by sending periodic updates about the event, including any new additions or changes.

Create anticipation: Share teasers about special features of your congress, such as guest speakers or unique tournament formats.

Post-event follow-up

Thank you and feedback: Send personalised thank you messages to all participants, sponsors, and volunteers. Ask participants for feedback and potential future improvements.

Early dird promotions: Offer early bird discounts for the next congress to past participants, encouraging repeat attendance.
By implementing these strategies, your club can effectively promote its congress and maximize participation. Remember, successful promotion is an ongoing process that starts well before the event and continues even after it concludes.
Good luck with your congress!

Other references

NZ Bridge – Marketing Materials